Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content ...

YouTube wants to make your mobile phone the ultimate couch companion for streaming videos on internet-connected TVs. Starting Wednesday, YouTube is rolling out a feature that lets viewers connect ...

The platform will let creators organize their videos around episodes and seasons, while adding cinematic "immersive previews" and other functionality. By Alex Weprin Senior Editor And YouTube is ...

As YouTube Connected TV grows, and arguably emerges as the world's predominant channel, is the model for TV monetization changing as a result? Evan Shapiro, CEO, ESHAP, discusses YouTube's impact on ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...