If you happen to be living with a Gen Alpha who seems strangely fixated on earning their own money—or who is obsessed with ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...

I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z ...

These days it's become bizarrely acceptable to introduce an uninvited commercial aspect into a personal relationship. The ...

Gen Z currently spends between $40-50K annually on shopping, much less than Millennials and even Gen X. While some of these trends can be explained by ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Indian teenagers are not glued to screens out of habit, but they’re holding on to the only space they can call their own. A ...